My goal as an experience designer is to establish connections between brands and people, building experiences founded on clarity and craftsmanship.

Polaris:
Less time searching, more time exploring

Redesigning the search experience, ensuring adventure and passion stay synonymous with THINK OUTSIDE®.

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Life Time:
Enhancing Personal Training Online

Introducing e-commerce to personal training, empowering members and future members to seamlessly discover and partner with personal trainers.

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Life Time:
Crafting an online experience for Kids Camps

An online solution that not only simplified the purchase and enrollment process, but also provides a solution for the logistical and informational challenges facing locations .

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Evine & ShopHQ:
Designing a new e-commerce experience

Concepts to production, growing communication and community, driving $20mm in less one year.

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Evine:
Redesigning the home shopping app

Something about “companion” Viewers wanted an easy way to find more information about a product on air. That’s what we all thought.

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Regency Beauty Institute:
Refreshing a timeless, classic look

Challenging engagement and enrollment rates lead to finding a common voice for Regency and their students.

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Indian Motorcycles:
Site Optimization Fuel Optimization

Taking a UX approach internally to fuel quicker growth and accurate products through streamlined communications.

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